Lots of business organisations have websites to show or sell their products. However, currently most of organisations shifting from traditional retails to electronic retails. This introduction will show the pattern long tail of web 2. applications. So, Let’s give a tiny definition of long tail. Long tail in brief relates to the world of consumer products. Nowadays, people prefer to do shopping through the internet because it is such a cheap channel and diversity of products the clients can pick out and compare easily.
Our web application this week is Deal Direct. It is an Australian electronic retail website leading discount online department store. Deal Direct has over 8000 products from across 23 categories such as electronics, toys, homeward, clothing ….etc. Moreover, it provide shipping service, full warranties on everything they sell and customer service team is available 24 hours a day, 7 days a week via email, LIVE chat or Toll free. Finally, the clients can pay by credit cards, paypal or BAPY. This web application Deal Direct makes the prices of products inexpensive. By long tail the Deal Direct can market its products to cover big slide of people. Furthermore, reducing the cost of products, because there is no shop rent, electricity bills, recruitment,…..etc. The Deal Direct web application reduces the costs of shipping when the clients buy more products in one time this will lead to leverage customer self-service to cost effectively to reach the all web. All in all, there are lots of online shopping applications and there is a strong competition in terms of prices, brands, shipping, products…..etc.