Long Tail – Deal Direct

Lots of  business organisations have websites to show or sell their products. However, currently most of organisations shifting from traditional retails to electronic retails. This introduction will show the pattern long tail of web 2. applications. So, Let’s give a tiny definition of long tail. Long tail in brief relates to the world of consumer products. Nowadays, people prefer to do shopping through the internet because it is such a cheap channel and diversity of products the clients can pick out and compare easily.

Our web application this week is Deal Direct. It is an Australian electronic retail website leading discount online department store. Deal Direct has over 8000 products from across 23 categories such as electronics, toys, homeward, clothing ….etc. Moreover, it provide shipping service, full warranties on everything they sell and customer service team is available 24 hours a day, 7 days a week via email, LIVE chat or Toll free. Finally, the clients can pay by credit cards, paypal or BAPY. This web application Deal Direct makes the prices of products inexpensive. By long tail the Deal Direct can market its products to cover big slide of people. Furthermore, reducing the cost of products, because there is no shop rent, electricity bills, recruitment,…..etc.  The Deal Direct web application reduces the costs of shipping when the clients buy more products in one time this will lead to leverage customer self-service to cost effectively to reach the all web. All in all, there are lots of online shopping applications and there is a strong competition in terms of prices, brands, shipping, products…..etc.

Reference List:


Long Tail


Jon Mell

  1. #1 by Matt on 05/10/2011 - 7:00 PM

    I think you will find that Deals Direct will still have warehouse leasing costs, electrical bills and recruitment needs. Really their savings is in that they don’t need to have dedicated sales staff chasing customers around and staff setting up displays and things like that. Without pickups they also wouldn’t have as high insurance costs because they wouldn’t have customers walking around, which means less risk of theft.

    By providing a service that is open 24/7 though it does offer customers the opportunity to shop whenever they like, without leaving their home, even at 3am, which gives them a definite advantage over bricks and mortar stores that are only open during the day.

  2. #2 by Abdullah Alsaleh on 05/19/2011 - 10:06 PM

    Nice post, Naif.

    I think that DealDirect is offering a wide range of products for specific people, I like the feature. Also, I like the idea of shopping online without thinking about the time, like “when the store is going to close?” etc.
    And providing live chat and 24 hour customer service, the website’s customer would be satisfied with their services.
    However, if they arrange strategies for delivery, that would be a great service for customer and the number of customer will increased.

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